WCFF

ABOUT

The Women’s Commercial Finance Forum (WCFF) is redefining the future of commercial finance for women. True to the transformative spirit of the Year of the Snake, 2025 will be a pivotal year for WCFF as we embrace growth, drive change, and deepen our community's impact. With more face-to-face networking opportunities, strategic alliances with leading educators, and the launch of our Emerging Leaders Retreat in May, we’re amplifying our commitment to advancing women in the sector and enhancing commercial finance as a whole.

Our Vision

At WCFF, we are driven by two core pillars:

• Empowering Women: Through targeted women-only events, coaching, and programs, we upskill, inspire, and support women to thrive in their careers and businesses.
• Inclusive Excellence: By fostering gender-inclusive events and collaborations, we create a diverse, professional space where all members of the finance industry can connect, contribute, and grow.

We’re not just a network—we’re a movement that brings women together under one banner to build a more resilient, innovative, and successful commercial finance sector.

Join the WCFF Community

As Australia’s premier network for women in commercial finance, WCFF is the go-to destination for professional growth, meaningful connections, and practical resources.

Here’s what you’ll gain as a WCFF member:

• Access to a community of over 700 members across Australia.
• Expert advice on deals, lender recommendations, and navigating the industry.
• Mentorship from a growing team of 10 highly experienced Finance Broker Mentors with specialized commercial expertise.
• Invitations to exclusive events, including our flagship Emerging Leaders Retreat.
• Support from 9 State Champions ensuring representation in every state and territory.
• Networking with leading banks, non-banks, and Fintech organisations powering our community.

Whether you're looking to sharpen your skills, expand your network, or find solutions to complex problems, WCFF is here to support your journey.

Why Women Love WCFF

“The Women’s Commercial Finance Forum is different, unique, and empowering—a support network like no other. This forum has visibility and a voice in the Australian broking market, and I’m proud to be part of its growth.”

– Rachel Hind, Best Capital Finance – NSW & Singapore

“Being part of WCFF has given me a place to share, support, and be supported. Together, we’re stronger and better positioned for success, creating a real impact for clients and communities.”

– Sarah Wells, Sarah Wells Tailored Banking & Finance – WA

“WCFF is an invaluable resource. The ability to ask a question and get insightful responses from inspirational women across the industry is truly incredible.”

– Lauren Murray, Brisbane Finance Group – QLD

Our PACK Values

At WCFF, we champion Professionalism, Accomplishment, Collaboration, and Kindness (PACK) to guide everything we do. Our PACK values create a supportive, heart-centered environment where women feel seen, heard, and valued.

This is a space where we:

• Inspire and support each other.
• Celebrate wins and navigate challenges together.
• Expand our expertise through cross-industry collaboration to serve clients better.
  
  

CONTACT

Donelle Brooks
Head of Forum
Women’s Commercial Finance Forum
M: 0408 565 253

JOIN NOW