ALI Group launches a national radio campaign which will “hero” Mortgage Brokers

ALI Group have announced they are investing in a national radio campaign which will target 25 to 45-year old first home buyers, owner occupiers and families. The campaign, which launched Wednesday 5 September 2018 will run through to the end of November.

The awareness campaign will promote the Mortgage Broker channel and ‘hero the mortgage broker’ in a manner not readily known to home and property buyers. With the core message being how mortgage brokers prepare their clients for the unexpected.

A series of ALI Loan Protection “moments” will highlight the positive impact and customer outcome that brokers can generate.

ALI CEO, Huy Truong says the campaign is about increasing awareness of loan service risks over a 30-year period and that a broker can help with these risks as part of the loan process.

“ALI’s research with Core Data surveying over 1,200 consumers, highlighted that 96% of homebuyers expected their mortgage broker to educate them on risks to loan service and to put in place a solution if the client has no plan B”.

“This campaign is all about making homebuyers aware that their mortgage broker can meet this expectation. The fact that ALI has paid out over $80m for serious and terminal illnesses, death and involuntary unemployment reinforce that these risks are real, and the brokers involved were pivotal to their clients having financial protection in place”, says Huy Truong.

The radio content and messaging will highlight the importance of thinking about the unthinkable, sharing scenarios based on actual mortgage holders who have been impacted by real live events and how their broker helped prepare them for it.


To listen to the radio adverts, please click this link: