In a move that further enhances value offering to its members and the mortgage broker market, the Finance Brokers Association of Australia (FBAA) has appointed senior manager John Purvis to the new position of commercial brand manager.

FBAA executive director Peter White said Mr Purvis, who will lead the marketing and promotional areas of the association, brings a wealth of experience to the role.

Mr Purvis comes to the FBAA from a varied background which includes working in a marketing capacity with US sports management company Octagon. He was with the company, which worked with both the NBA and WNBA, for ten years.

His other roles include promoting the 2000 Olympic torch relay, marketing with the Brisbane Lions and serving as regional marketing manager for Blackwoods.

“My role with the FBAA is not to change things, but to manage and enhance what we have,” Mr Purvis explained.

“All the platforms are here, so it’s a matter of putting in processes to support our structures.

“While I don’t have a specific finance background, the principles of marketing crosses industries. My job is to make sure we have the right people in key positions who are knowledgeable about the mortgage broker industry.

“Fortunately, we have a very good business development manager and other team members who I collaborate with.”